The Customer Is King Charity Fund is the 501(c)3 tax exempt arm of Phi Beta Sigma Fraternity, Incorporated, Alpha Theta Sigma Chapter. The Customer Is King Charity Fund is set up to secure funds to help and address the needs of scholars within our community. The primary focus of the fund is to provide advanced educational opportunities for graduating African American males within the Tarrant County Metroplex.  In addition to providing educational opportunities, student needs at the elementary school level will be addressed as well, for example, the providing of new winter coats and other requested materials.